Do you know what you're
actually paying per click?
🌱 Foundation Track
Build from zero to your first profitable campaign
Campaign Types Decoded
You'll know exactly which campaign type to launch first — no more guessing between Search, Display, and Shopping.
Your First $10/Day Budget
You'll set a budget that doesn't disappear before noon, with day-parting rules that protect your spend.
Match Types Without the Mystery
You'll stop paying for searches you never meant to show up for.
Writing Ads That Get Clicked
You'll write headlines that speak to search intent, not just describe your product.
Reading Your First Report
You'll understand CTR, CPC, and conversion rate without opening a glossary.
Conversion Tracking Setup
You'll know which clicks actually became customers — not just traffic.
Four skills that separate
profitable accounts from the rest
Read the auction before bidding
Understand impression share, overlap rate, and position above rate — the three numbers that tell you exactly where you stand against every competitor in your market.
Stop paying for clicks that never convert
Build a negative keyword architecture that blocks irrelevant traffic at the campaign, ad group, and keyword level. The kind of structure Google's own reps never tell you to build.
Write ad copy that earns the click
Learn the pin strategy, responsive search ad patterns, and the one headline slot that determines 80% of your CTR. Then A/B test with statistical confidence, not gut feeling.
Set up conversion tracking that actually works
Tag every meaningful action — purchases, phone calls, form fills, scroll depth. Then use that data to let Smart Bidding work the way it was designed to, not the way most accounts accidentally configure it.
Real numbers from real accounts
Not projections. Not hypotheticals. These are before/after metrics from students who completed the course.
Avg. CPC
CTR
ROAS
Wasted Spend
"I was spending $22/day and getting maybe 2 clicks to my Etsy store that actually made sense. After week one I had a negative keyword list with 47 terms and my CPC dropped from $1.40 to $0.61."
Mira Okonkwo
Etsy Seller — Handmade Ceramics, Austin TX
"My agency handed me a $4,000/month client account on my second week. This course gave me a mental model for auditing it in 90 minutes. The auction insights module alone was worth it."
Jake Sorensen
Junior PPC Analyst, Denver CO
"I'd Googled 'how to lower CPC' probably 30 times. Nothing stuck because nothing gave me the full picture. Clickthrough connected the dots — match types, Quality Score, landing page relevance. It all clicked."
Priya Nair
Solopreneur — Online Fitness Coaching, Chicago IL
Stop guessing.
Start knowing.
A free 90-minute live session where we audit a real account together — yours, if you want. You'll leave with a prioritized action list, not just notes.
Date
Friday, March 13
Format
6:00 PM CT · 90 minutes · Free
Seats
14 remaining
Save My Seat
14 seats left for the live session.